WHAT IS SEO AND WHY SHOULD YOU CARE!

The Internet is a crowded place. Since the inception and the rapid popularity that came calling with it, the internet has been home to numerous website. From creative platforms to traditional brick and mortar businesses, everyone found a niche on the internet. The search engine behemoth, Google, started early, initially depending upon links from one site to another, to keep a copy of the website. Slowly and effectively started understanding the content. This technique helped it to deliver the site to an ever-increasing number of users according to their needs and necessities.

This technique garnered attention and website owners started working on the realization. The easier for Google to understand the content, the more efficient the website will be. This is where SEO became more than relevant. SEO or Search Engine Optimizationis a process which involves improving the internal as well as external aspects of the website or a web page to enhance and increase its visibility on the search engines.

 The technique ensures that your websitepops up among the top contenders when a user searches for specific topics that are related to your niche.  SEO is a push that every website needs in order to stay relevant and cater to what it was actually created for.

Why is SEO important?

The basic purpose of a website is to create information for the sake of delivering it. The more a website is visible to people, the better it seeks its ultimate goal. Search engine optimizationoffers an all-roundimprovement of the website and every business withan online presence should have a go at it.

Branding and Visibility

Every website that represents a business wants to stay relevant in terms of visibility. You would want your website to get a spot in top results when the user searches for any product or service. Just because you want it, is not the reason alone that the website will secure a top shelf. When your website is one of the first results available to the user, it derives and delivers value. The user in many cases modifies and re-modifies their search times. Appearing repeatedly means more potential for gaining a customer. A search engine like Googlefinds your content relevant and unique and viola! You have another customer.

Saves the ranking manipulation

We all know ranking is vital. The class of masters exists in first few results that are returned on a query. With the current SEO technique deployment of Google, the rankings are based on merit. The relevance, uniqueness and understandable content get what it deserves. The rankings mean something in such cases. Else it would have been a game of links and backlinks, where it would have been easy to manipulate the rankings and entrap a customer in deceit.

Credibility

There are no hidden secrets for this one. Every search and result forms a mental note in the minds of the user. Say for example a user wanted to look for the best website developers. The result figuring in the top stays with the user in his/her mental process,and it somehow carves a good reputation automatically. If Google considers this the first preference, then it must be. This mental note results in higher trust quotient and credibility which in turn might just bring in a new base of customers.

The easy rewards

SEO is one of the inbound marketing strategies.  The fact that it allows people to come to you instead of you hard selling makes a lot of difference. Your website is a result of a request the user made for a service or product related query. Much opposite to an unwanted popup while watching a video, your website is a choice, not a compulsion. The user looks for you,and it is winning half the battle.

Customer insight

SEO accelerates the website traffic. This traffic can be tracked in Google analytics which provides you with the metrics and data about what the customer is searching or looking for, what is the technology that is employed, the language used and much more. This extremely vital data can help you to build your strategies around it for amazingly efficient results.

SEO is the modern tool for efficiency and effectiveness. The more SEO friendly your website is, the more eyeballs it will roll. Some efforts today can help you find a niche on the top shelf of the search engine results.